In line with its ef forts to promote inspiring
career paths, the “Success Story” program
gave a voice to four women with exemplary
trajectories. From entrepreneurship to
scientif ic research, architecture, and
social action, their stories highlighted the
struggles and successes of committed
women. Wafaa Guessous, Frou Akalay, Leila
Cherif, and Rajaa Cherkaoui reached more
than 205,000 internet users, consolidating
the Foundations position as a platform
for recognizing and promoting female
leadership role models
Addressing topics more closely related
to current technological changes, the
Attijariwafa bank Foundation also organized
a panel discussion on digital payments. This
event provided an opportunity to exchange
views between professionals from the
banking and digital sectors on new consumer
habits. The discussion, which attracted
more than 153,000 views, highlighted major
themes such as cybersecurity and f inancial
inclusion underscoring the relevance of the
topics addressed in a changing economy
A YEAR OF COMMITMENTS,
initiatives and pan-african growth
02
99
years
Attijariwafa bank