„

In line with its ef forts to promote inspiring

career paths, the “Success Story” program

gave a voice to four women with exemplary

trajectories. From entrepreneurship to

scientif ic research, architecture, and

social action, their stories highlighted the

struggles and successes of committed

women. Wafaa Guessous, Frou Akalay, Leila

Cherif, and Rajaa Cherkaoui reached more

than 205,000 internet users, consolidating

the Foundations position as a platform

for recognizing and promoting female

leadership role models

‡

Addressing topics more closely related

to current technological changes, the

Attijariwafa bank Foundation also organized

a panel discussion on digital payments. This

event provided an opportunity to exchange

views between professionals from the

banking and digital sectors on new consumer

habits. The discussion, which attracted

more than 153,000 views, highlighted major

themes such as cybersecurity and f inancial

inclusion underscoring the relevance of the

topics addressed in a changing economy

A YEAR OF COMMITMENTS,

initiatives and pan-african growth

02

99

years

Attijariwafa bank