A n e w s t r a t e g i c m i l e s t o n e

f o r A t t i j a r i w a f a b a n k: F r o m

t r a d i t i o n a l C S R t o a n a m b i t i o u s a n d

i n t e g r a t e d E S G r o a d m a p

A s t r u c t u r e d a p p r o a c h,

a l i g n e d w i t h i n t e r n a t i o n a l

s t a n d a r d s a n d s u p p o r t e d a t

t h e h i g h e s t l e v e l o f g o v e r n a n c e

In 2024, the Attijariwafa bank group initiated

a major shift in its sustainability strategy,

transitioning from a traditional CSR approach

to a comprehensive ESG approach aligned

with the highest international standards. This

transformation is part of the Group’s strategic

plan, @mbitions 2025, and ref lects the long-term

vision of its reference shareholder, Al Mada.

As part of this evolution, the Group has updated its

2030 roadmap with a clear objective: to position

sustainability as a strategic lever for resilience,

performance, and shared value creation. This

roadmap is structured around the three ESG

pillars—environmental, social, and governance—

which are now fully embedded across all activities,

decision-making processes, and commitments,

both at the institutional and operational levels.

The adoption of an ESG-driven approach marks a

structural transformation of the Group’s business

model, where sustainability considerations are

no longer peripheral but central. It responds to

the growing expectations of regulators, investors,

customers, and employees, while reinforcing

the Group’s capacity to generate long-term,

sustainable value.

This transformation is based on a robust ESG

architecture deployed through

dedicated governance embodied by an ESG

committee attached to the Board of Directors

ensuring strategic alignment and supervision of

actions deployed in the various countries where

the company operates

a unif ied management system including a

double materiality analysis of ESG performance

indicators aligned with international standards

GHG Protocol PCAF SDGs ISO 37001 etc

and consolidated energy and carbon monitoring

tools

alignment with the United Nations Sustainable

Development Goals SDGs with a focus on key

issues for the African continent such as f inancial

inclusion SDGs 1 and 8 gender equality SDG

5 access to clean energy SDG 7 climate

action SDG 13 and institutional governance

SDG 16

The ESG roadmap is also supported by an ambitious

internal transformation program that mobilizes all

employees through awarenessraising programs

mandatory training a network of ESG advisors

and the gradual integration of ESG objectives into

manager performance reviews

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