i n n o v a t i o n f o r c o n t i n e n t a l
a m b i t i o n s
Present in 15 African countries, the Attijariwafa bank group and all its
subsidiaries share a strong commitment to South-South trade and the
emergence of an inclusive and prosperous Africa Through support tailored
to the needs of individuals small businesses SMEs and public institutions
the Group supports the implementation of growthgenerating projects
Driven by the same commitment to operational excellence and digital
innovation in the service of customer relations the subsidiaries deploy
their actions in line with local economic realities In this way they combine
a global vision with regional roots to respond as closely as possible to
the challenges facing each region Against a backdrop of accelerated
transformation 2024 marked an important milestone with the launch of
several disruptive of ferings ref lecting the innovation strategy pursued by
the Groups subsidiaries in their various markets
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