i n n o v a t i o n f o r c o n t i n e n t a l

a m b i t i o n s

Present in 15 African countries, the Attijariwafa bank group and all its

subsidiaries share a strong commitment to South-South trade and the

emergence of an inclusive and prosperous Africa Through support tailored

to the needs of individuals small businesses SMEs and public institutions

the Group supports the implementation of growthgenerating projects

Driven by the same commitment to operational excellence and digital

innovation in the service of customer relations the subsidiaries deploy

their actions in line with local economic realities In this way they combine

a global vision with regional roots to respond as closely as possible to

the challenges facing each region Against a backdrop of accelerated

transformation 2024 marked an important milestone with the launch of

several disruptive of ferings ref lecting the innovation strategy pursued by

the Groups subsidiaries in their various markets

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