   

Attijariwafa bank Egypt achieved a solid overall

performance and introduced a wide range of

innovative products and services, strengthening

its position in the Egyptian market. The Bank

embarked on the path of digital transformation

with the creation of a Digital Squad and other key

initiatives. At the same time, the Bank strengthened

its commitment to f inancial inclusion by supporting

women, entrepreneurs, young people and people

with disabilities, while promoting f inancial

education in all these segments. Finally, the Bank

continued to encourage local culture and social

entrepreneurship through various projects as part

of its corporate social responsibility.

Attijari bank Tunisia has accelerated its digital

transformation to serve operational excellence and

customer satisfaction. The Bank has introduced

innovative services for Tunisians living abroad, such

as electronic signatures and personalized legal and

accounting consultations.

It has also deployed a Digital Competence Center

and automated several business processes

through robotics. Structural projects such as

the IT overhaul, the MXP version upgrade and

the installation of a Datalake have strengthened

technological performance. The new Corporate

relationship model has strengthened personalized

support for corporate customers.

Attijari bank Tunisia is also committed to measuring

the extra-f inancial performance of its CSR actions

in order to assess their impact on its environment.

Last but not least, change management in Human

Capital was a key strategic concern, and 2024 was

crowned by the operationalization of career tracks

and the overhaul of the performance management

system to support employees' dif ferentiated

aspirations.

A YEAR OF COMMITMENTS,

initiatives and pan-african growth

02

67

years

Attijariwafa bank