The Attijariwafa bank group has made

digitalization a core part of its mission to support

its customers, leveraging new technologies to

of fer them personalized and secure solutions.

This dynamic is not limited to the introduction of

digital tools: it embodies a new way of thinking

about the banking experience, focused on agility,

listening and proximity.

In 2024, the Group consolidated its digital

transformation by developing seamless and

consistent customer journeys across all its

channels – web, mobile, and branches – as part

of a controlled omnichannel strategy. Thanks to

a user-centric approach, f lexible of fers are now

available at any time, either independently or

with the support of advisors, depending on the

preferences of each target audience.

To detect and anticipate emerging needs, the

Bank also relies on active listening covering

more than 50,000 customers: satisfaction

surveys, customer feedback, quality monitoring

and more than 400 quality ambassadors who

ensure that expectations from the f ield are fed

back, enabling continuous improvement of

journeys and interactions. Through this dynamic

approach, the Attijariwafa bank group seeks not

only to digitize its services, but also to of fer each

customer a seamless, consistent and reassuring

experience, regardless of the point of contact.

A strong commitment to trust, ef Ïciency and

proximity.

Attijariwafa bank won the Love Brand award in the Banking category

A YEAR OF COMMITMENTS,

initiatives and pan-african growth

02

37

years

Attijariwafa bank