INNOVATION IN 2024 INCLUDES:

• More than 70 f intechs and startups identif ied as

part of the Fintech Catalyst program;

• More than 30 POCs (proofs of concept)

completed, with an industrialization rate of 50%;

• More than 50 purchase orders signed, i.e. more

than MAD 5 million;

• Several f lagship events, including:

> Afterwork Startups (40 startups presented),

> Immersive Fintech Day (5 f intechs in

demonstration),

> Young Entrepreneurs Award (60 applications,

7 f inalists),

> Startup space at the 2024 International Africa

Development Forum (10 startups in public

pitch).

… …

…€

In terms of talent the actions carried out by the

Tech Talent Factory TTF have created a strong

dynamic of attraction engagement and retention

The highlight of this dynamic was the recruitment of

100 tech talents in 2024 strengthening expertise in

key areas for the Groups future

Whether through development programs

recognition schemes or individualized career paths

this year has been marked by concrete progress

that strengthens our employer brand and our ability

to attract retain and develop talent over the long

term

These achievements ref lect a mobilized workforce,

an evolving management culture, and a clear

ambition: to make Attijariwafa bank a benchmark

employer, where people come to work, stay, and

grow with meaning and pride

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