Quality, as a core strategic focus, is also subject to rigorous

and continuous monitoring. This requirement has led to the

development of a procedures manual aimed at enhancing service

quality (NPS). In the same vein, Group Quality is supporting

Private Banking in the ISO 9001/2015 certif ication program for

the Private Banking customer journey, thereby ensuring that the

approach is fully consistent with the overall strategic guidelines.

The results achieved demonstrate the strength of Private

Banking's positioning: a target customer satisfaction rate of 100%,

strong growth in assets under management exceeding MAD 100

billion and a signif icant contribution to inf lows

This growth dynamic is also ref lected in enhanced communication

Several exclusive events were organized in Casablanca Tangier

and Marrakech highlighting strategic themes and strengthening

interactions with customers

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