Attijariwafa bank - 2024 Annual Report

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At a time when SMEs are facing increasing

cash f low pressures and often limited access

to traditional bank f inancing, the development

of f inancing solutions based on value chains is

becoming a strategic lever for f inancial inclusion

and support for the real economy.

Aware of these challenges, in 2024 Attijariwafa

bank launched a new of fering called Attijari Supply

Chain Finance, designed to smooth relations

between principals and suppliers, while optimizing

the working capital requirements of all the players

involved. This digital and secure solution enables

suppliers to benef it from advance payment of their

invoices, backed by the signature of the ordering

party, thus improving their cash f low without

increasing their debt. This new product is fully

in line with our strategy of digitalizing f inancial

services and actively supporting the business

ecosystem.

Morocco's leading leasing company, Wafabail,

a subsidiary of the Attijariwafa bank Group,

is the business line for leasing investment

f inancing. Since 1976, Wafabail has been

developing a diversif ied customer portfolio

covering individuals, small businesses, SMEs

and large corporations. Recognized for the

quality of its services, its responsiveness and

the transparency of its processes, the subsidiary

f inances over 4000 projects a year and manages

more than 20000 contracts The leader in terms

of volumes distributed Wafabail illustrates

the Attijariwafa bank Groups commitment

to of fering highperformance af fordable

f inancing In 2024 the optimization of operating

methods supported in particular by the creation

of AfterSales Service and Quality committees

resulted in an exceptional customer satisfaction

rate of 94

Through the development of Bank Assafa,

the Attijariwafa bank group is meeting the

expectations of customers seeking access to

an ethical banking of fering, in line with the

principles of participative f inance. In 2024,

Attijariwafa bank expanded its presence with the

opening of two new branches, and broadened

its product range with, in particular, new Takaful

solutions - Retirement and Funeral Expenses. It

has also strengthened its international of fering

with the introduction of the Travel/E-commerce

endowment card and the international launch

of the Al Oud and Al Anbar cards. As for

digital innovation, it has accelerated with the

enrichment of the Assafa Mobile application, the

deployment of the Tawtik platform for notaries

and the launch of a chatbot, contributing to a

smoother, closer customer experience.

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In 2024, Wafa LLD continued its strong growth

momentum. Its f leet grew by more than 10%

after successive increases of 20% in 2023 and

16% in 2022, thereby consolidating its position

as market leader.

For the 4

consecutive year, Wafa LLD delivered

the highest volume of vehicles on the market

despite signif icant disruptions in vehicle supply.

By diversifying the services it of fers and

adapting its of fering to new user segments,

Wafa LLD has been able to anticipate and

respond to the new expectations of its

customers and has fully contributed to the

diversif ication of the Groups of fering and its

commitment to responsible mobility

Wafa LLD has continued to put more electric and

hybrid vehicles on the road which now account

for more than 41 of its f leet one of the highest

rates on the market thereby contributing to the

promotion of lowcarbon mobility

A YEAR OF COMMITMENTS,

initiatives and pan-african growth

years

Attijariwafa bank