E T H I C S: U N W A V E R I N G C O M M I T M E N T,
C O N S T A N T V I G I L A N C E
In 2024, the Group’s ethics and compliance
framework was strengthened, supported by
a long-term change management strategy,
mobilizing all employees around an anchored
ethical culture. A Group Ethics Tour targeting
all regions and entities, the distribution of
awareness-raising memos backed up by teaching
aids assigned to all employees, and specif ic
presentations to management committees
have strengthened the appropriation of the
fundamentals of the Code of Conduct and the
anchoring of the Anti-Corruption Management
System. This dynamic has also been supported
by multi-channel communication, notably via
the intranet, the Mawarid Talent and VivaChange
programs, educational newsletters, in-house
radio and the roll-out of the new “Code of Ethics”
e-learning module, ensuring ongoing awareness-
raising geared towards individual and collective
vigilance to ensure that the right ref lexes are f irmly
anchored in day-to-day practices.
For the Attijariwafa bank group, professional ethics and deontology are at the
heart of its strategy, the daily lives of its employees and the bond of trust with
its customers and partners. In 2024, the Group pursued its commitment to an
honest, transparent and exemplary environment, through relentless mobilization
around the Anti-Corruption Management System (S.M.A-C) and the Code of Good
Conduct. This deep-rooted individual and collective commitment is an essential
pillar of irreproachable service quality in line with the Group's values.
Signature rate by
employees of the Code of
Conduct: 100%
Signature rate by employees
of the AntiCorruption Policy
100
SMAC training rate
98
88