A c o m m i t t e d p a r t n e r s e r v i n g

r e t a i l e r s, c r a f t s m e n, V e r y

s m a l l b u s i n e s s e s, a n d

e n t r e p r e n e u r s

The Attijariwafa bank group is continuing its

commitment to retailers, craftsmen, very

small businesses and entrepreneurs through

an integrated strategy combining innovative

f inancial solutions with local support and

encouragement for entrepreneurship. Aware of

the economic and social challenges facing this

dynamic segment with its specif ic needs, the

Group has developed numerous initiatives to

support them in their development projects.



Launched in 2024, the e-com endowment enables

Moroccan companies that do not have a foreign

currency account or a convertible MAD account

to access an international endowment. To also

support the personal needs of microbusiness

leaders, a consumer loan has been specif ically

designed for them. At the same time, a new home

loan of fer with more f lexible terms and attractive

rates has been launched to meet the needs of

personal housing (Rasmali Sakani) or business

premises Rasmali Mihani

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The digital component is a key pillar of this

customer support strategy. Attijariwafa bank has

therefore introduced the “Business Store” module

for very small businesses, which enables them to

subscribe to and manage banking services online

via the “Attijari Entreprises” portals.

The new Nassiha platform also contributes to

the desire to provide personalized and practical

remote advice to merchants and self-employed

entrepreneurs. A new digital communication

strategy has also been launched, based on

useful and engaging brand content under various

concepts such as Houloul Al Hiraf i, Hekayat

Moukawil and Houloul Moukawil, as well as

thematic webinars with experts. The introduction

of Google Pay falls within this commitment

to technological innovation at the service of

customers. It is accompanied by an educational

campaign launched in partnership with a well

known inf luencer The Injad International digital

solution which facilitates the subscription to this

travel insurance is also worth mentioning

A YEAR OF COMMITMENTS,

initiatives and pan-african growth

02

41

years

Attijariwafa bank