The Attijariwafa bank group is continuing its

commitment to f inancial inclusion for young

people by stepping up the promotion of L'bankalik,

its 100% digital banking of fer, which is free

for 18–35-year-olds. Accessible, simple, and

innovative, this solution aims to support young

people in managing their f inancial lives, with a

fully online subscription process.

To consolidate its proximity to this target

audience, in 2024 the Group launched the f irst

League of Legends bank card in the Middle East &

Africa region, in partnership with Riot Games and

Mastercard, of fering exclusive benef its to video

game enthusiasts. As part of this initiative, the

Group organized a national gaming tournament,

L'bankaleague, which attracted more than 10,000

players from across the Kingdom's 12 regions

around the game League of Legends. The event

brought together a large community while raising

awareness of L'bankalik in the world of e-sports.

This strategy was supported by a stronger

presence on the ground and ongoing digital

communication.

The proximity to the young target audience was

also evident on the ground, with two waves of the

L'bankalik caravan traveling across Morocco and

stopping at 360 locations throughout the kingdom

(universities, schools, vocational training centers,

etc.).

Lbanka League Trophy

1

st

League of Legends card in the Middle East

Africa region

Payments

+9% volume in local payments

(vs. 2023) and +45% in

international payments

New business

13 new customers

Bankinsurance Savings

113 revenue vs 2023

Local check accounts

279 market share 61 bps

Personal loan

213 market share

Mortgage loan

248 market share

A YEAR OF COMMITMENTS,

initiatives and pan-african growth

02

39

years

Attijariwafa bank