A s t r a t e g i c A p p r o a c h

d e d i c a t e d T o e x c l u s i v i t y

In 2024, Private Banking will continue to roll

out its strategic initiatives to of fer its customers

exclusive and innovative services that are

perfectly tailored to their needs. To achieve this,

it drew on enhanced synergies with all of its

subsidiaries, enabling it to expand and ref ine its

range of products and services in line with the

specif ic expectations of each customer prof ile.

• Attijari Investment Solution marks a new

development in Private Banking's relationship

based approach to high-net-worth customers,

notably with the launch of the Morocco Bond

Basket product.

• Thanks to close collaboration with

Wafa Assurance, Private Banking of fers Attijari

Épargne Solution, a multi-support product

combining unit-linked and MAD-denominated

contracts.

• With Wafa Gestion, the exclusive of fer for

high-net-worth customers is further

strengthened. The launch of Attijari Private

Fund consolidates its longstanding positions

with strategic customers

In electronic banking with the support of

Attijari Processing Payment Private Banking

innovates by becoming the f irst in Africa to of fer

the VISA Inf inite Privilege card

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With this in mind, Private Banking has redesigned

its customer segmentation to ref ine its approach

and optimize business prof iling. This initiative

falls within a broader commitment to providing

increasingly personalized services tailored to the

specif ic needs of each segment.

Furthermore, digital transformation plays a

key role in the evolution of Private Banking It is

adopting an omnichannel approach aligned with

its strategic vision

A YEAR OF COMMITMENTS,

initiatives and pan-african growth

02

45

years

Attijariwafa bank