Customer relations are a strategic

lever at the heart of our business

model. It is based on active listening

and a thorough understanding

of expectations, to of fer f luid,

accessible services tailored to each

prof ile.

Our ambition is to of fer a consistent

experience across all channels,

reconciling human proximity and

digital ef Ïciency. This vision of the

banking relationship is based on a

constant commitment to autonomy,

personalization and trust, with a

view to inclusion and sustainable

progress.

Hassan BERTAL

Deputy Chief Executive Off icer

Retail Banking Division Morocco

and Europe

A C U S T O M E R-C E N T R I C A P P R O A C H

T O B A N K I N G R E L A T I O N S H I P S

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