Customer relations are a strategic
lever at the heart of our business
model. It is based on active listening
and a thorough understanding
of expectations, to of fer f luid,
accessible services tailored to each
prof ile.
Our ambition is to of fer a consistent
experience across all channels,
reconciling human proximity and
digital ef Ïciency. This vision of the
banking relationship is based on a
constant commitment to autonomy,
personalization and trust, with a
view to inclusion and sustainable
progress.
Hassan BERTAL
Deputy Chief Executive Off icer
Retail Banking Division Morocco
and Europe
A C U S T O M E R-C E N T R I C A P P R O A C H
T O B A N K I N G R E L A T I O N S H I P S
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