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Human support remains a pillar of the Group's

of fer, and the Dar Al Moukawil network is the

best example of this. Strengthened this year by

the opening of its 21

st

center in Tetouan, the DAM

network of centers of fers structured support to

entrepreneurs and project leaders, who receive

free training and personalized advice at every

stage of their projects, as well as networking

sessions and B2B opportunities. Several of

the Group's retirees are involved in supporting

this support ef fort through the “Dam Senior”

program. In 2024, the Dam Center network

began upgrading its facilities to accommodate

people with disabilities. Various regional

events aimed at strengthening exchanges

between entrepreneurs, partners, and experts

complement the non-f inancial support of fered.



As it does every year, the Attijariwafa bank

group supported entrepreneurs, project leaders

and cooperatives through strong sponsorship

and communication initiatives, such as the

"Ana Maâk Trophy" tour in the 12 regions via a

web series broadcast on social media, and "Kifach

Bditi" on Radio Mars and "Naw9ef Maâk" with Le

Matin, which highlight the inspiring journeys of

entrepreneurs supported by the DAM program.

The Bank also supports social impact projects

such as the "Lalla Moutaaouina Award" and the

"Jayl Moutadamine" event, in partnership with the

Ministry of Tourism and Social Economy, which

support deserving cooperatives.

Through this multidimensional approach, the

Attijariwafa bank group has reaf Ïrmed its ambition

to be a responsible, committed and supportive

player serving merchants, artisans, entrepreneurs

and very small businesses in Morocco.

• Non-f inancial support provided by Dar Al Moukawil Center

advisors: 273,000 customers in 2024

• I.e. 690,000 customers since the program was launched

• Visitors and portal sessions: 3.5 million visitors and 4.2

million sessions recorded demonstrating strong commitment by

entrepreneurs to the portals resources and services

YouTube views 12 million views

Reach f irst view on Facebook 20 million

Nw9ef Maâk number of impressions

Kifach Bditi 26 million views on Facebook

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