In 2024, through its specialized subsidiary
Wafasalaf, the Attijariwafa bank group pursued its
commitment to ever more useful and responsible
f inancing.
The year was marked by the strengthening of
its presence alongside benchmark players such
as Marjane, Electroplanet and Kitéa Géant, and
by the launch of innovative solutions such as
Assist'Electro and the expansion of Injad Lahna,
designed to meet new consumer expectations.
This momentum has also led to new partnerships
with an eco-responsible focus, in particular to
support sustainable mobility and renewable
energies.
With its sights f irmly set on the future, Wafasalaf
has also integrated artif icial intelligence into
its scoring tools dedicated to merchants, while
strengthening its cyber security systems for ever
more reliable support.
Last but not least, the "Commitments"
campaign f irmly anchored our founding values
of responsiveness, transparency, support and
innovation
In 2024 Wafa Immobilier reached a new
milestone in its digital transformation placing the
personalized customer experience at the heart of
its support strategy The f irst allinone real estate
marketplace has been launched online in French
and Arabic, of fering customers and prospects
simplif ied access to all the projects of customer
and partner developers. A 100% digitized,
omnichannel credit path, from personalized
simulation to release and management of after-
sales service operations, is now available on this
marketplace and via the Attijari Mobile application.
The customer experience is enhanced by tailor-
made support, provided by real estate experts,
with systems adapted to dif ferent prof iles:
Moroccans of the world, salaried employees, state
employees or af Òuent customers, benef iting from
dif ferentiated paths. Digitization has also extended
to exchanges with notaries for deeds and releases,
and the introduction of advanced in-house tools
to improve the processing of customer requests.
This support strategy has also materialized in the
form of a stronger presence on social networks,
supported by an enriched editorial line focused
on advice. These initiatives have enabled Wafa
Immobilier to achieve an overall customer
satisfaction rate of 91%.
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