Strategy

@mb i t i ons 2025: a v i s i on i n

act i on for a susta i nable future

2024 was a pivotal year for our Group: one

of acceleration, impact and renewed conf idence.

We consolidated our leadership while turning

data, artif icial intelligence and digital innovation

into powerful levers for improving customer

experience and performance. Buoyed by this

dynamic, we have embarked on a new strategic

planning cycle, with the ambition of creating an

ever more inclusive, connected and sustainable

bank at the service of the Continent, its

businesses and its citizens.

Yasmine ABOUDRAR

Executive Director

Group Strategy Development

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