Attijariwafa bank Foundation :
Moving towards achieving the possible
Attijariwafa bank Foundation has been passionately devoted
to creating shared value for more than four decades. It has
invested in the achievement of structuring and innovative
projects. Drawing on its recognised expertise and benefitting
from the Group's commitment, Attijariwafa bank Foundation
has excelled in many fields. It is a prime lever of social and
cultural inclusion and creativity for its communities, from
education and entrepreneurship for young people to art and
culture, debates on ideas and intellectual production, and
support for associations involved in social initiatives.
Since its creation, the Foundation has sought to have a positive
and lasting imprint on society. To this end, it is pursuing the
forging of solid, long-term partnerships with civil society
actors. It also encourages and invites employees to actively
participate in the various civic initiatives it hosts throughout
the year. Those Group's Ambassadors are voluntarily involved
in a wide-ranging skills sponsorship programme.
THREE STRATEGIC PILlARS
AWAKENING MINDS
Attijariwafa bank Foundation is committed to education and
promotes excellence and equal opportunities by sponsoring
support guidance and coaching programs for students to
enhance their chances of professional success
Support for entrepreneurship is also a priority for the Group
through various awarenessraising and mentoring initiatives
to promote responsible and inclusive entrepreneurship among
young people in tune with new environmental and societal
challenges
The Foundation has long been committed to promoting
open-mindedness and intellectual curiosity, through a platform
of exchange accessible to all. It aims to raise public awareness
of the most relevant societal and generational issues, to
popularize current affairs and to create useful content for
the public.
Attijariwafa bank Foundation also organizes constructive
debates that particularly benefit young people. Lively exchanges
address current economic, social and societal issues. This
innovative and inclusive approach fosters dialogue between
generations, while at the same time promoting a rich cultural
and intellectual heritage.
CULTIVATING THE FUTURE
Democratizing access to art and culture is a central pillar of
Attijariwafa bank Foundation's CSR strategy. Art is a vector
for development, self-fulfilment and social cohesion. For over
four decades, the Foundation has supported the work of
Moroccan and African artists. It devotes exhibitions, competitions
and production support to these artists in order to increase
their visibility, while setting up educational programmes to
introduce them to art.
The Foundation also ensures the conservation and promotion
of Attijariwafa bank group's pictorial collection, through
thematic exhibitions, loans, publications and cultural mediation
programs. It is also committed to heritage preservation.
ART FOR ALL