BORJ ATTIJARI TOWER: THE GROUP’S LATEST

FLAGSHIP BUILDING

Thanks to intelligent buildings, innovative design concepts and

cutting-edge technological equipment, the new headquarters,

which will be operational in 2025, will become the bank's

high-tech showpiece.

Based on AI and new technologies, the Group is keen as ever

to deliver a unique and personalised working experience. This

vision encompasses automated building management for

optimum energy efficiency and intelligent space management

for flexible and innovative use of its facilities. Over the medium

term, this fresh perspective will be rolled out to all central

sites, strengthening the Attijariwafa bank group's synergy.

INAUGURATION OF THE IA CENTER

Launched in 2023, Attijariwafa bank's IA Center is the first

hub for innovation and excellence in Artificial Intelligence (AI)

in the private sector. This facility aims to strengthen and

accelerate the bank's breakthroughs in AI, by combining

technological expertise, business know-how and scientific

research. Its underlying ambition is none other than to

consolidate links with customers and the external ecosystem,

thereby enhancing achievements and innovation within the

Group.

A CONSTANT HIGH QUALITY STANDARD

Attijarwafa bank places its customers first and foremost, and

is continuously attentive to their concerns in order to improve

its services and processes in accordance with its Quality policy.

The quality dynamic that has been set in motion is reinforced

by the action of a community of Quality Ambassadors, renamed

“Customer Experience Vectors”, whose mission is to relay the

customer culture throughout the Group.

In addition, Attijarwafa bank has embarked on a proactive

Quality management approach by complying its principal

operations with the IS0 9001 standard.

95

customer

satisfaction rate

in Morocco

0

noncompliance

in the renewal of

activity certification