The central dimensions and paradigms of financial inclusion
are poverty alleviation, economic development, equal
opportunities, crisis resiliency and social stability. A principle
that corresponds to the Group's vision and essence.
Accordingly, Attijariwafa bank has made it its mission to
support the most vulnerable and has developed a range of
banking products and services tailored to their needs.
Through its subsidiary Wafacash, which specialises in
banking services for low-income people, the Group is
committed to facilitating access to financial services through
several initiatives. Such initiatives cover the "Hissab Bikhir"
savings account, the "Floussy" payment card and "Jibi", the
first mobile payment account in Morocco. Moreover, the
subsidiary Attijari bank in Tunisia now offers its customers
the "Floussi" mobile payment application, developed in
partnership with the fintech company "Kaoun". This application
allows customers to make payments and transfers from
their smartphones safely and quickly. The launch of these
solutions and the Group's determination to implement them
demonstrate once again its commitment to financial
inclusion for all its customers.
Attijariwafa bank and Al Amana Microfinance have set up
an innovative scheme to give very small enterprises (VSEs)
and entrepreneurs access to adapted financial services
and financing products. As part of a strategic partnership,
the two parties are committed to promoting the growth of
the entrepreneurial fabric.
This collaboration has resulted in a wide range of microfinance
solutions to meet a variety of investment and cash
management needs. The main aim of this initiative is to
support the development of very small businesses, the
selfemployed and entrepreneurs In so doing it offers them
the support they need to grow their businesses
Always keen to promote financial inclusion, the Group
has put in place a wide range of services designed for
the artisan sector. Besides benefiting from a number of
tax exemptions, they also have access to remote
banking services, health and death insurance, and
financing solutions tailored to their needs, all at very
attractive rates.
Wafa Takaful, owned 100% by Wafa Assurance, is a subsidiary
operating through multiple distribution channels dedicated to
participatory banks. It offers a wide range of products, among which
are family protection in the event of death, comprehensive insurance
for financed assets, and a long-term savings plan to guarantee an
additional income in retirement. At the same time, the subsidiary
Attijariwafa bank Egypt has launched "Taamine lktissadi", a series
of insurance products that feature clear and simple underwriting,
fast payouts and competitive rates. This solution is part of a financial
inclusion programme initiated by the Egyptian authorities to meet
the needs of the population.
AN ACTIVE FINANCIAL INCLUSION
AN INSURANCE SCHEME MORE
ACCESSIBLE TO ALL
A PARTNERSHIP TO PROMOTE
MICROFINANCE
A dedicated offer for craftsmen
Annual report
Attijariwafa bank
59
2
million Jibi
accounts
25
million Hissab Bikhir
accounts opened
50000
microinssurance
policies distributed
2023