1

st

player in digital

banking and

electronic

payments in

Morocco

Relational Group

STRIVING FOR RELATIONAL EXCELLENCE

91.6

%

of transactions

carried out via

digital banking*

453.8

million

connections to

digital platforms

All operations available on the various digital channels

ex unit transfers provision of funds invoice payments

and services. The Group is deploying a number of initiatives to

ensure the ongoing satisfaction of its customers, thereby

consolidating its position as a benchmark operator in the

banking sector. This effort is further evidence of the Group's

ongoing dedication to responding proactively and effectively

to the growing expectations of its customers.

Attijariwafa bank group is committed to a customer-focused

strategy and adopts a relationship approach which combines

innovation and excellent interpersonal relations. This is intended

to deliver an optimal customer experience, integrating

technological advances, the preservation of the quality of

customer relationships, and the development of new products

Annual report

2023

Attijariwafa bank

25

DIGITAL

LEADERSHIP