Hassan EL BEDRAOUI

DEPUTY CHIEF EXECUTIVE OFFICER

TRANSFORMATION INNOVATION

TECHNOLOGY AND OPERATIONS

We are committed to providing a Total Experience geared towards

excellence and Customer Passion. We are mobilising our teams around

structured initiatives that reflect the Group's strategic orientations

and are led by the various entities in the division. We emphasise a

proactive and adaptable approach, grounded in anticipation and

innovation, in order to provide an effective solution to the challenges

and opportunities of an ever-changing environment. Our dynamic vision

enables us to remain agile and ensure optimum customer satisfaction

throughout all our activities.

Leading the way

in disruptive innovation