With a presence in 15 African countries, Attijariwafa bank group
has tailored its development model to support individuals, small
businesses, SMEs and public institutions in the carrying out of
their projects. This extensive regional presence is testament to
the Group's willingness to make an active contribution to the
construction of a prosperous and cohesive Africa. Each of the
Group's subsidiaries operates autonomously, addressing regional
challenges and operating according to local economic circumstances.
The pan-African dimension also manifests itself in the Group's
role as a bridge between the economies of the North and the
South, but above all in forging stronger ties among the economies
of the South. As a major actor in the financing of intra-African and
intercontinental trade, Attijariwafa bank facilitates trade flows
between Africa and the rest of the world, thereby strengthening
the inclusion of African economies in the broader global economy.
In order to accomplish this mission, Attijariwafa bank relies on a
diversified and innovative range of financial services designed to
meet the needs of both large corporations and small and
medium-sized businesses, which are the drivers of Africa's economic
growth.
Driven by the same ambition to offer their customers the utmost
care through enhanced and innovative processes, the Group's
African subsidiaries reached significant breakthroughs regarding
relational excellence and innovative services in 2023. Such was
the case of Attijari Bank Tchad (ATB), which launched secure
money transfer services via Wafacash. The subsidiary also plans
to launch the "Believe in You" institutional campaign in the near
future, as well as the INFOCLIENT system for communicating
directly with its customers.
Meanwhile, CBAO, the Group's Senegalese branch, had previously
defined as its objective for 2023 the promotion, enrichment,
upgrading and visibility of the brand, mainly on the digital front.
The launch of “Orange Money Transfer”, a groundbreaking solution
for transferring money from bank accounts to all Orange Money
wallets, has fulfilled this goal. This solution gives customers greater
autonomy and reduces branch congestion. For added convenience,
CBAO has also rolled out “Woyofal”, a system that makes it easy
to top up electricity meters thanks to the CBAO Mobile application
Just like Woyofal the Rapido payment card recharge service
is also designed for quick topups
A CRUCIAL “PAN-AFRICAN”
ANCHORING
ATTIJARIWAFA BANK, A PIVOTAL PLAYER
IN THE FUNDING OF INTRA-AFRICAN
AND INTERNATIONAL TRADE
RELATIONAL EXCELLENCE &
BREAKTHROUGH INNOVATION
HIGHLIGHTS OF THE GROUP’S ACTIVITIES
IN AFRICA
Direct offices Direct offices
PP Agencies PP Agencies
Business centres
Business centres
Excluding intermediaries Excluding intermediaries
Networks
Associates
Customers number
AWB Egypt
ABT
ABM
CBAO
CBAO Benin
CBAO Niger
CBAO Burkina Faso
SIB
BIAT
BIM
CDS
CDC
SCB
UGB
AWB Chad
63
185
26
90
1
1
6
70
13
48
7
28
54
22
1
1 392
1 720
244
1 088
17
14
55
921
185
390
155
179
614
316
36
176 028
1 056 586
26 265
378 322
1 064
2 247
14 524
384 259
27 178
283 780
20 716
43 941
222 390
127 504
581
Annual report
2023
Attijariwafa bank
45