Hassan BERTAL

DEPUTY CHIEF EXECUTIVE

OFFICER RETAIL BANKING DIVISION

MOROCCO AND EUROPE

Client-centricity

drives all our ambition

We are in the process of transforming our relationship model

towards an omnichannel model, which renews the contours of

the Bank-Customer relationship in all our markets and customer

segments by linking all our contact and distribution channels, be

they online or offline pysical or remote. To achieve this, we are

replying on a cutting-edge technological base, which includes

the use of artificial intelligence and Big Data.