Société Camerounaise de Banque (SCB Cameroun) placed

emphasis on modernising its IT infrastructure and upgrading

its human resources practices to comply with international

standards. SCB's “Share of Wallet” approach is morever designed

to improve its understanding of companies and institutions

needs for personalised financial services, enabling SCB to tailor

its services to each customer.

Banque Internationale pour le Mali (BIM), on the

other hand, further accelerated its digital

transformation to reassess human capital

management and ensure the success of all its

projects. In 2023, BIM created a team dedicated

to the 3 year strategic development plan (SDP),

while its customer service department benefited

from a review of the product book and established

a New Products Committee. BIM Mobile Banking

and improvements to the internet portal were

also introduced in the 2023 financial year.

The subsidiary is now seeking to expand its retail

banking activities strengthen the services it

provides to all its customers embark on a technological

transformation of its channels and position innovation as a

central feature of every initiative

As for Attijari bank Mauritanie (ABM), it has focused over the

past financial year on risk management and on the restructuring

of its human resources. Following the establishment of an

interbank foreign exchange market by the Central Bank of

Mauritania, ABM began operating its Trading Room. The

wallet project was also launched to extend its range of

services. What's more, an e-learning training platform was

implemented to improve the skills of its staff.

This will allow them to acquire the most

advanced equipment in order to effectively

meet the expectations of their clients.

Furthermore, Attijari Bank Tunisia's ambitions

revolve around digital change by enhancing

the customer experience, commercial

dynamism and human capital growth, as well

as social and environmental responsibility.

A number of measures have been put in place,

such as the banking network digitalization

and the launching of online services The

Tunisian subsidiary has also set up the Attijari

Sourcing platform along with an environmental and social

management system

Continuing and enhancing its financial inclusion efforts and

strengthening its services to the diaspora remain the subsidiary

Attijari Bank Tunisias primary goals

Understanding

corporate

and institutional needs

for customised

financial services

Understanding

corporate

and institutional needs

for customised

financial services