AN EXPANDED FIELD PRESENCE

AN EMPHASIS ON THE YOUTH'S

EXPECTATIONS

As for improving its commitment to youth, the Group has

further promoted “L'bankalik”, a free, 100% digital banking

service targeting the 18-35 year-old age segment. The main

purpose of this product is to foster the financial inclusion of

this segment by providing an innovative and more accessible

range of products and services. This product, which is both

extensive and free of charge, is also available to people over

35 at a monthly fee of MAD 5.

And to further strengthen its proximity to young people,

Attijariwafa bank has been increasing the on-the-ground

marketing of this service, mainly via the “L'bankalik Music

Tour” and the “Gaming Tour” initiatives. In 2023, some 360

sites were visited as part of these campaigns, spanning the

entire Kingdom. The Group has also had significantly multiply

its interventions at the Casablanca International Student

Forum and during LBoulvard festival

A SOCIALLY RESPONSIBLE PERFORMANCE

It has also strengthened its contribution to the development

of cooperatives via the Lalla Moutaaouina Prize. Meanwhile,

the Group went on to promote digital banking, consolidating

financial inclusion using innovative and accessible means.

Attijariwafa bank integrates the Corporate Social Responsibility

CSR dimension into all its activities During 2023 the Group

strengthened this commitment by taking an inclusive approach

deploying a comprehensive response system to address the

specific challenges of its very small business customers

By 2023 the Group had extended nonfinancial support to

155000 customers and noncustomers 55 of whom were

women with a focus on the development of cooperatives

through the DAM Senior initiative in conjunction with INJAZ

AlMaghrib

By combining competitions, radio programmes and web

series, Attijariwafa bank group reinforces its commitment

to its customers through a 360° communication approach

to fulfil their needs and meet their expectations.

This strategy is backed up by:

- The launch of the Ana Maak Trophies;

- The launch of the Radio Sawt Al Moukawil programme;

The launch of the Al Machrou3 web series;

- The launch of the L'bankalik Music Tour and the Gaming

Tour.

Al Machrou3

The Group added a number of initiatives to assist its

customers. A preferential offer for the “Al Hirafi” pack, for

example, has been implemented, designed for artisans

who are registered on the National Crafts Register (Registre

National de l'Artisanat - RNA) and who are recipients of

the Mandatory Health Insurance (Assurance Maladie

Obligatoire - AMO). Concurrently, a new portal dedicated

to very small businesses has been rolled out to help small

businesses.

The “Sahla” prepaid card has also been unveiled, as a

convenient payment solution. Likewise Credit Assistance

has been set up to increase financial aid.

AN UNWAVERING BANKING SUPPORT

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